Choosing a podcast host sounds like one of the easier parts of starting a podcast. Then you begin comparing platforms.
Some charge according to how much you upload. Others limit downloads. Some include websites, while others focus on analytics, monetization, video, or private podcasts. Blubrry takes a slightly different approach.
It has been around since the early days of podcasting and is particularly well known among WordPress users because of its PowerPress podcasting plugin.
But Blubrry isn’t just a WordPress plugin. It’s a complete podcast hosting platform with audio and video hosting, distribution, statistics, monetization tools, a managed WordPress website, and several tools for more advanced podcasters.
Blubrry also changed its hosting plans in 2026, making it worth taking a fresh look at the service. So, is Blubrry a good podcast host? Let’s find out.
What Is Blubrry?
Blubrry is a podcast hosting and publishing platform that has been operating for more than 20 years. At its simplest, it does what you’d expect from a podcast host.
You upload your episodes to Blubrry, create your podcast RSS feed, and distribute your show to listening platforms.
But Blubrry goes further than basic file hosting. Depending on your plan and setup, you can get podcast statistics, audio and video publishing, a WordPress website, monetization features, AI podcast tools, and access to its PowerPress WordPress plugin.
Blubrry says its broader services are used by more than 150,000 podcasters. That long history is one of the first things that separates it from newer podcast hosting companies.
Blubrry Pricing
Blubrry changed the way its podcast hosting plans work in 2026. Instead of asking creators to think about monthly file sizes and megabytes, its newer plans are based on the amount of audio or video you publish each month.
The current monthly plans start with Standard 1.5 at $7 per month, which allows up to 1.5 hours of publishing.
Standard 3 costs $15 per month and gives you up to three hours.
Advanced 6 costs $25 per month for six hours.
Advanced 12 costs $50 per month for 12 hours.
Advanced 25 costs $90 per month for up to 25 hours.
There’s also Pro Unlimited at $100 per month, aimed more at networks, teams, businesses, and high-volume publishers. I actually like the idea of time-based limits.
Most podcasters don’t naturally think, “I’m going to upload 286 megabytes this month.” They think:
“I’m publishing four 45-minute episodes.” A time-based system makes it easier to figure out which plan you need.
What Do You Get With Blubrry Hosting?
Even the basic plans give you much more than somewhere to upload an MP3. Blubrry’s current hosting plans include audio and video podcast publishing, distribution, podcast statistics, a managed WordPress website, AI podcast tools, and unlimited downloads.
The company also provides tools for submitting shows to major destinations such as Apple Podcasts, Spotify, and YouTube. Higher plans add more publishing time and more advanced analytics.
For a beginner, this means you can keep a large part of your podcast operation within one ecosystem.
You can host the files, manage your website, publish episodes, see statistics, and work on monetization without putting together a collection of unrelated services.
PowerPress Is Blubrry’s Standout Feature
If you use WordPress, this is where Blubrry gets particularly interesting. PowerPress is Blubrry’s WordPress podcasting plugin.
Instead of treating your podcast host and website as two completely separate systems, PowerPress lets you manage podcast publishing from WordPress.
You can create a normal WordPress post, add your podcast episode, and publish it through your website.
PowerPress can generate podcast-ready RSS feeds, add media players, create subscription tools, support multiple podcasts, and integrate with Blubrry hosting and statistics.
There’s another advantage that I think is particularly important. You can build the podcast around your own website and domain.
For creators who care about controlling their brand and website instead of depending entirely on a hosting company’s platform, that’s attractive.
If you already run a WordPress website, PowerPress may be one of the biggest reasons to choose Blubrry over another host.
Blubrry Podcast Statistics
Analytics are another area where Blubrry puts a lot of attention.
Basic hosting plans include standard statistics, while Advanced and Pro hosting include more sophisticated analytics.
Depending on the level of statistics you’re using, you can see information such as downloads, plays, audience locations, listening applications, devices, and listening trends.
Advanced statistics go further.
Blubrry offers features for understanding listener retention, partial versus complete plays, episode performance, and other audience behavior.
Its Advanced Statistics are also IAB-certified.
That’s more important once you start dealing with advertisers.
Sponsors don’t simply want to hear that you have “lots of listeners.”
They want reliable numbers.
Having statistics built around recognized podcast measurement standards makes it easier to present credible audience information.
Free Podcast Statistics
Interestingly, you don’t necessarily have to host your podcast with Blubrry to use some of its statistics tools.
Blubrry offers a free statistics option. That can show information such as total plays and downloads, top audience locations, listening apps, and devices.
There are then paid and advanced statistics options for creators who want more information.
This is useful if you’re happy with your current host but want to experiment with Blubrry’s analytics before moving your entire podcast.
Audio and Video Podcast Hosting
Podcasting isn’t audio-only anymore. A growing number of creators record their interviews and conversations on camera and publish them as both traditional audio podcasts and video.
Blubrry’s current hosting plans support both audio and video podcast publishing.
The platform can distribute content to major destinations and also includes Vid2Pod.
Vid2Pod is designed to help creators turn YouTube video content into podcast episodes.
That could be useful if YouTube is already an important part of your content strategy.
Instead of thinking about your video channel and podcast as completely unrelated projects, you can build a workflow where the same content reaches people in different formats.
Free WordPress Website
Another nice part of Blubrry’s hosting package is the managed WordPress website. Blubrry currently includes a free managed WordPress site with its hosting plans.
This can save a beginner from immediately having to figure out separate website hosting. Your website can give listeners somewhere to find episodes outside podcast apps.
It’s also useful for show notes, transcripts, contact information, subscription links, sponsor pages, and other content.
More importantly, a website gives your podcast a home on the web that isn’t completely dependent on Apple Podcasts, Spotify, YouTube, or another distribution platform.
That’s something I think more podcasters should consider.
Blubrry AI Tools
Like many podcast companies, Blubrry has been adding AI tools to its platform. Its current hosting plans include podcast AI features.
These tools can help with repetitive parts of podcast production, such as creating titles, show notes, transcripts, and promotional content.
I wouldn’t choose a podcast host entirely because it has AI. Plenty of outside tools can already help with those jobs. But having the features inside your hosting dashboard can make the publishing process faster.
You finish recording an episode, prepare the publishing material, and get everything online without constantly moving between different services.
For a weekly podcaster, saving even a small amount of time on each episode adds up.
Blubrry Monetization
Eventually, many podcasters start wondering how they can make money from their show. Blubrry offers several monetization options across its ecosystem.
The platform supports premium podcasting, allowing creators to sell access to content such as bonus episodes, early releases, or ad-free episodes. For more advanced users, Blubrry also has advertising tools.
Its professional hosting options include features such as dynamic ad insertion and programmatic advertising.
This doesn’t mean starting a Blubrry account will suddenly make your podcast profitable. You still need an audience.
But it’s helpful to know that you don’t necessarily have to migrate away from the platform when monetization becomes important.
Blubrry for Professional Podcasters
Most independent podcasters won’t need Blubrry’s Pro plan. But businesses and podcast networks might.
Professional Hosting currently starts at $100 per month and is designed for creators who need things such as unlimited publishing, multiple shows, advanced statistics, team-oriented features, and advertising tools. Additional shows can be added to the professional setup.
This makes more sense for a company producing several podcasts than for someone recording one episode from their bedroom every Friday. Still, it gives Blubrry room to grow with a creator.
You can start relatively small and move into a much larger publishing operation without necessarily leaving the platform.
Is Blubrry Easy to Use?
This is where your experience may depend on how you want to publish. If you’re a WordPress user, Blubrry can feel very natural.
PowerPress lets your website become an important part of your podcast publishing workflow.
- Write the post.
- Add the episode.
- Publish.
If you’re someone who doesn’t care about WordPress and simply wants the most stripped-down podcast hosting dashboard possible, another host may initially feel simpler.
Blubrry gives you a lot of control. That’s a strength. But additional control usually means there are more features and settings to understand.
I wouldn’t call that a major disadvantage. It’s simply something beginners should know.
Blubrry Pros
One of Blubrry’s biggest strengths is its WordPress integration. PowerPress gives creators a lot of control over how their podcast and website work together.
The new time-based pricing is also easy to understand. You can look at the length and frequency of your episodes and quickly estimate which plan fits. Unlimited downloads are another plus.
Then you have audio and video publishing, statistics, AI tools, monetization, and the included WordPress website. Blubrry’s long history in podcasting is reassuring too.
You’re not trusting your RSS feed to a company that appeared six months ago.
Blubrry Cons
Blubrry isn’t perfect. The publishing-time limits may not appeal to everyone.
Some competing podcast hosts offer plans structured around unlimited uploads, which may feel simpler if you publish very long or frequent episodes.
The more advanced analytics are also tied to higher-level hosting or separate statistics offerings.
And if you have no interest in WordPress, one of Blubrry’s biggest advantages—PowerPress—becomes much less important. There’s also a lot happening inside the Blubrry ecosystem.
That’s useful for experienced creators, but a complete beginner who wants nothing more than “upload MP3 and publish” may prefer an even simpler interface and feature set.
Blubrry vs. Buzzsprout
Buzzsprout and Blubrry can both work well for beginners, but they have different strengths.
Buzzsprout has built much of its reputation around making podcast hosting approachable.
Blubrry stands out more strongly when WordPress and control over your own publishing setup matter to you.
If I were building a podcast around an existing WordPress site, I’d take Blubrry very seriously.
If I had never created a website and wanted the simplest possible podcast-hosting experience, I’d compare the two interfaces before choosing.
Neither approach is automatically better. It depends on how you want to manage your show.
Blubrry vs. Libsyn
Blubrry and Libsyn are both long-established names in podcast hosting. For someone choosing between them, I’d look beyond age and reputation and concentrate on workflow.
Blubrry’s PowerPress integration is a major advantage for WordPress users.
Its current plans also make monthly publishing allowances easy to understand because they’re measured in hours rather than file sizes.
If you’re considering either service, look at the amount you publish, the analytics you need, your monetization plans, and how important website integration is to you.
Who Should Use Blubrry?
Blubrry makes the most sense for podcasters who want control. It’s especially attractive for WordPress users.
I’d consider it for bloggers adding a podcast to an existing site, experienced podcasters who care about analytics, creators who want audio and video publishing, and businesses that may eventually manage multiple shows.
It’s also worth considering if you want your podcast website and RSS publishing workflow to remain closely connected.
For a new creator, the lower-cost Standard plan makes experimenting with the platform easier than it used to be.
Is Blubrry Worth It in 2026?
Yes, for the right podcaster. Blubrry has an interesting combination of old and new.
It has been part of podcasting for more than two decades, but its current service includes modern features such as video publishing, AI tools, monetization, advanced analytics, and time-based hosting plans. The strongest reason I’d choose Blubrry, though, is still WordPress.
PowerPress gives you the ability to build your podcast around a website you control rather than making the hosting company’s dashboard the center of everything.
For creators who care about ownership and flexibility, that’s a meaningful advantage.
Final Thoughts
Blubrry isn’t necessarily the flashiest podcast hosting platform. But it doesn’t need to be. It gives you the important things: reliable podcast hosting, RSS distribution, statistics, audio and video support, a website, monetization options, and tools for growing into a more advanced podcast operation.
Its new 2026 pricing also makes choosing a plan easier. Instead of calculating megabytes, you can simply think about how many hours of content you publish every month.
And for WordPress users, PowerPress remains the feature that really makes Blubrry stand out.
If you want the absolute simplest possible hosting experience, compare Blubrry with beginner-focused alternatives before deciding.
But if you want a podcast host that gives you more control over your website, feed, analytics, and long-term publishing setup, Blubrry deserves a place near the top of your shortlist.
Blubrry is especially easy to recommend to WordPress podcasters who want their podcast, RSS feed, and website to work together instead of feeling like three separate projects.